Bring Practicing Specialists in Your Therapeutic Areas Onsite to POAs, Launch and National Meetings

to Optimize Performance

Real-Play™ , Not Role Play or Simulations

    Real Practicing Doctors, Not Actors, Medical Students,                               Interns, or Residents

Turn training sessions and sales meetings into opportunities to apply newly learned skills, brand strategies, messaging, collateral materials, or new products and indications with real practicing specialists.

MD Feedback will decrease the sales team's time to optimal field performance through Real-Play sessions with sales professionals.

We will bring practicing specialists in your therapeutic areas (from our Nationwide Network of Specialists™) onsite to your training facility, POAs, or national sales meetings. These doctors are specially trained to interact with sales professionals in the same way and ask the same questions that they normally would when seeing them in their office. At the end of a Real Play call, doctors provide immediate, supportive and constructive verbal feedback.

They assess each call is on up to 18 key performance indicators along with written comments on specific issues identified. Sophisticated online reports and analysis identify key areas where individuals and teams may optimize skills and performance.  

Applications for Marketing, Sales and Training

Product Launch/Sales Meetings - opportunity to assess sales force effectiveness in delivering the key selling messages and using sales aids/reprints with Doctors prior to launch of new products or new indications

Initial Sales Training - assessing new hire competency in front of a number of different doctors in a variety of different real call situations; representatives receive real time feedback enabling them to gain up to     3 months field experience and confidence in one day

Advanced Training - identifies skill gaps and training needs for    entrance into specific advanced programs; assesses competencies    after advanced training; assesses the effectiveness of advanced curriculum and field trainers; motivates tenured representatives

Manager Training – managers compare their assessments of the doctor-representative calls against the doctor’s assessment, thus    gaining valuable insight into the customers view;  this improves their   ability to assess and coach in the field  

Document ROI and Value of Training - quantitatively and qualitatively validate the learning/teaching process; answer the question “Do the end results of our training program really reflect what we set out to achieve?”

Evaluate Existing/New Training Curricula - compare changes in existing and/or new training modalities and course content, time spent, trainers used, and various other components to internal and external benchmarks

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